For Brands

The power of authentic ambassador relationships: UGC that resonates

Case Studies

How CompressionZ Used Student-Athletes to Build a UGC Machine

For Athletes

International Women’s Day: Celebrate the Women Who Inspire You

Year-Round NIL Deals with MarketPryce’s Season of Gifting Campaigns

MarketPryce's Season of Gifting Campaigns
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MarketPryce Holiday Gift Box Campaign: Breaking Through the Holiday Noise

The holidays are noisy, but MarketPryce helped brands like Turtle Beach, Proactiv, VKTRY and more break through with authentic unboxing videos from athlete ambassadors. Fun, genuine, and packed with holiday cheer—this campaign drove next-level engagement.

Case Studies

Top 10 NIL Deals of 2024

Our top 10 NIL deals of 2024 showcase how brands and student-athletes redefined success in NIL. From viral social content to on-campus activations, these campaigns drove massive engagement and set new standards for NIL marketing

Case Studies

How to Build and Scale a Student-Athlete Ambassador Program in 2025

Learn how to build and scale a student-athlete ambassador program in 2025. This guide covers strategies to leverage their influence for authentic engagement, trust, and sales in the Gen Z market—plus creative tips for partnerships that stand out and drive results.

For Brands

Nike's NIL Holiday Gift Guide

Your favorite gifts, chosen by the best. Nike student-athletes share their top holiday picks for 2024.

For Athletes

Why Student-Athletes Are the Key to Winning Gen Z Consumers

Gen Z controls $140B in spending by 2025 and values authenticity above all. Learn why student-athletes are the key to connecting with this powerful demographic and how to get started.

For Brands

How House Pickleball is Building a Gen Z Community on College Campuses

House Pickleball turned to MarketPryce to connect with Gen Z college students and build a community-driven brand. Through product seeding, cost-effective video content, and lasting athlete relationships, House Pickleball is growing a network of true brand fans and advocates.

Case Studies

MarketPryce and EGF Partner to Help College Esports Athletes Find NIL Brand Opportunities

MarketPryce teams up with EGF to connect collegiate esports athletes with brand deals. This partnership provides EGF athletes new brand partnership opportunities, while providing brands direct access to the fast-growing, highly active esports community.

For Brands

MarketPryce's Season of Gifting: Valentine’s Day 💝

MarketPryce’s 2025 Valentine’s Day Campaign brings top brands to student-athletes, featuring GLD Jewelry, John Frieda, Proactiv, and more.

For Athletes

The NIL Gift Guide: Back to School

MarketPryce's NIL Season of Gifting is back to help brands like Juara, Peace Out Skincare, Hawthorne and more partner with student-athletes to promote their Back to School offers.

For Athletes

How to 5x your athlete influencer outreach with JUARA Skincare

How MarketPryce powers athlete influencer product gifting for JUARA Skincare in 20% of the time.

Case Studies

Building relationships that power irl activations with American Crew

MarketPryce and the American Crew team at Revlon leveraged NIL with Florida State student-athletes to promote a mobile barbershop in Tallahassee.

For Brands

NIL Gift Guide: National Student-Athlete Day

MarketPryce's NIL Season of Gifting is back to celebrate National Student-Athlete Day with brands like Knockaround, Last Crumb, Essence Cosmetics, Fuel Goods, The Perfect Jean and Fluid Nutrition.

For Athletes

This brand spent 3 weeks finding 1 athlete creator. Now it spends 2 minutes.

MarketPryce's NIL platform helps brands like Fluid Sports save countless hours on student-athlete outreach.

Case Studies

3 of our favorite link-in-bio tools

Student-athletes need link-in-bio tools to showcase all of their NIL partners. These will help.

For Athletes

Find March Madness student-athletes on MarketPryce

March Madness schools are easy to reach with MarketPryce's new filter. Brands can quickly match with student-athletes from schools participating in the NCAA Tournament.

Product Updates

Insights from 1,000+ Gen Z student-athletes on mental health, NIL and more

Hobbies, interests and passions from more than 1,000 MarketPryce athletes help drive authentic partnerships for brands.

For Brands

NIL Gift Guide: International Women's Day

MarketPryce's NIL Season of Gifting returns for female student-athletes on International Women's Day.

For Athletes

New for brands: Keep track of who needs orders and who has sent feedback

MarketPryce's new Recent Activity dashboard makes it easy to see which athletes are new to

Product Updates

Athlete Insights: Improving how student-athletes and brands build partnerships

MarketPryce's new updates will help brands gain valuable Gen Z marketing insights while helping student-athletes seamlessly find promising NIL opportunities.

Product Updates

12 ways to take your product gifting to the next level

NIL deals with student-athletes can be effective, but they shouldn't be the default. Here are 12 ways to make the most of product seeding to student-athlete ambassadors.

For Brands

Love is in the air: How brands connected with 222 student-athletes on Valentine's Day

Brands like My/Mochi and House Pickleball shared gifts with 222 Gen-Z student-athletes from across the country.

For Brands

Valentine's Day Gift Guide: NIL Season of Gifting edition

MarketPryce brands like Bombas, House Pickleball, Snow Days, BLUwater and more are available in the Valentine's Day storefront for MP sweethearts this February 5-9.

For Athletes

Is product seeding on college campuses right for my brand?

A primer on product seeding, NIL (name, image and likeness) deals and how to decide on your brand's approach to finding student-athlete influencers.

For Brands

How authenticity shaped Bella Rasmussen's viral NIL deal

KeyWise AI connected with Bella Rasmussen through MarketPryce after her historic career as a varsity footballer at Laguna Beach High School.

For Brands

The power of NIL: How COACH partnered with student-athletes to launch its Varsity Collection

COACH and student-athletes discovered the power of authenticity through this name, image and likeness deal.

For Brands

How Dr. Squatch tapped authentic brand fandom through NIL

Marshall football star Devin Miller upset Notre Dame, then landed his Dream Deal with Dr. Squatch.

For Brands

The holiday gifting campaign that helped leading brands Match with 300 student-athletes

More than 300 student-athletes received free NIL product this month through MarketPryce’s Season of Gifting campaign.

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