Most NIL campaigns live online.
Homefield took it offline — and made it unforgettable.

The Challenge

Homefield didn’t want another social media driven NIL campaign.
They make college apparel that celebrates pride and nostalgia, not promo codes and hashtags.

The goal: capture content that feels as fun as college itself — chaotic, competitive, and completely unscripted.

The Idea

We brought Homefield Day to life at Oklahoma and Arizona State.
Think your childhood field day, reimagined for D1 athletes.

Egg toss. Dizzy bat. Relay races. A $2K cash prize.
Every athlete walked away with free gear, and the winning team walked away with bragging rights (and cash).

“These events weren’t just entertaining, they were relationship-building at scale,” said Whitney Medworth, Senior Director of Content at Homefield. “We connected face-to-face with dozens of athletes, built trust, and captured content that reflects who they are off the field.”

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The Execution

Over 60 athletes from 10+ sports showed up ready to compete, laugh, and rep Homefield.
Our team captured every moment — mic’d-up chaos, highlight reels, day-in-the-life clips — content that showed who these athletes are off the field.

The result was 8+ hero videos and dozens of organic clips that now power Homefield’s paid, organic, and email content.

“Showing up in person can be intimidating,” said Aly Brandon, Social Media Manager at Homefield, “but it’s been incredibly rewarding. These events deepened our connections with athletes, gave us direct feedback on what they love, and helped us cultivate community — which is at the heart of what we do.”

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The Results

• 60+ athlete relationships built through in-person connection
• 8+ hero videos captured in one day
• Thousands of organic views from athletes sharing their own clips
• A reusable UGC library that fuels paid and organic content year-round

Why It Worked

Because Homefield didn’t try to sell. They built belonging.

Gen Z doesn’t want to be sold to — they want to see people having fun in the things they love.
By creating content that looks like their feed (not a brand ad), Homefield earned authenticity and attention.

This wasn’t just a fun event.
It was a smart marketing move — generating months of brand-aligned content and strengthening athlete relationships in the process.

The result?
A campaign that was fun for athletes, smart for the brand, and built an asset they’ll use all year long.

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