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The 4-Tier Athlete Content Funnel That Fixed PHX’s Creative Problem

3 athletes drinking PHX Energy
For Brands

How Athlete-Generated UGC Drove 2.5x ROAS in Paid Media for Proactiv

For Brands

How To Work With College Athletes in 2026: A Complete NIL Playbook for Brands

For Brands

How Homefield Turned NIL Into Real-World Community

How Jams Used Student-Athletes to Drive Walmart Sales and a 516% TikTok Spike in 3 Weeks

Six college athletes eating Jams
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The power of NIL: How COACH partnered with student-athletes to launch its Varsity Collection

COACH and student-athletes discovered the power of authenticity through this name, image and likeness deal.

For Brands

How Dr. Squatch tapped authentic brand fandom through NIL

Marshall football star Devin Miller upset Notre Dame, then landed his Dream Deal with Dr. Squatch.

For Brands

The holiday gifting campaign that helped leading brands Match with 300 student-athletes

More than 300 student-athletes received free NIL product this month through MarketPryce’s Season of Gifting campaign.

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