MarketPryce and EGF Partner to Help College Esports Athletes Find NIL Brand Opportunities

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At MarketPryce, we’re always looking for new ways to help athletes connect with brands and build meaningful partnerships. That’s why we’re excited to announce our latest collaboration with the Electronic Gaming Federation (EGF), a rapidly expanding leader in collegiate esports. This partnership will allow college athletes from EGF to onboard onto MarketPryce and discover brand partnership opportunities that align with their values and interests, unlocking new potential in esports marketing.

Untapped Potential in Esports for Brands

Esports is one of the fastest-growing industries today, but for many brands, it's still an untapped frontier. As a highly engaged and rapidly expanding audience, the esports community presents huge opportunities for brands looking to get their products in front of the right people. However, many companies struggle to figure out how to reach this market.

Jason Bergman, Founder and CEO of MarketPryce, explains the impact of the new partnership:

"The esports space is a massive white space opportunity for brands. Last year alone, Twitch users streamed over 1.4 billion hours of content, and for a brand to get their product in front of that highly engaged audience—often locked into a stream for hours at a time—can be incredibly valuable. The challenge is that many brands don't know where to start or how to tap into this market. That’s why our partnership with EGF is so exciting. It provides brands an easy way to connect with hundreds of collegiate esports athletes, where they can build authentic and impactful partnerships."

Through this partnership, any college athlete from EGF will have free access to MarketPryce to match with brands that align with their personal brand and interests. MarketPryce’s platform makes it simple for athletes to find the right partnerships, while giving brands access to a highly engaged audience in an industry that’s only continuing to grow.

Bergman added, sharing his enthusiasm:

"I'm so fired up to help some of our clients, like Turtle Beach, which is a no-brainer to work with college esports athletes," Bergman added. "But I’m just as excited about the potential for brands outside the typical esports space. Think about YouChews and Positive Beverage bringing an energy boost, Bioray helping athletes wind down after a long night of gaming, and CreaGums giving them that extra mental edge. They all have an incredible opportunity to reach a highly engaged and influential audience through Esports.”

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A New Era for EGF College Athletes

For EGF college athletes, this partnership means new opportunities for brand deals and sponsorships. As the organizing body of Division I collegiate esports leagues, EGF is home to top-tier players competing in games like Overwatch, Rocket League, and Super Smash Bros., among others. EGF is also rapidly expanding its reach by helping colleges like Washington State, Auburn, and more start and grow their own esports teams.

Tyler Schrodt, Founder of EGF, shared his enthusiasm for the partnership:

"At EGF, we are always focused on elevating the experience of our players, both on and off the screen. Partnering with MarketPryce not only helps our college athletes tap into new opportunities but also offers brands a direct pathway to connect with some of the most passionate and influential competitors in the collegiate esports space. We’re excited to see what kind of innovative collaborations will come out of this and the benefits for our players."

With its expansion into more colleges and universities, EGF has been instrumental in creating a structured, competitive environment for collegiate esports. Now, with MarketPryce, its college athletes will have the chance to explore exciting partnerships with brands eager to break into esports marketing.

MarketPryce: Powering Over 2,500 Partnerships in 2024

At MarketPryce, we’re no strangers to helping athletes and brands come together for impactful collaborations. In 2024 alone, we’ve facilitated over 2,500 partnerships, helping more than 2,200 student-athletes secure deals with brands like Nike, Revlon, Dr. Squatch and more. Our platform is built to streamline the partnership process, allowing athletes to find and connect with brands that match their unique interests and values.

Through this partnership with EGF, we’re not just helping athletes find individual deals. We’re also giving brands the opportunity to take a second step, working with EGF athletes on larger, integrated campaigns that can include everything from event sponsorships to league partnerships.

A New Opportunity for Brands and College Athletes

The collaboration between MarketPryce and EGF represents a huge opportunity for both brands and athletes. EGF’s college athletes now have access to a streamlined platform to find the right brand deals, while brands can tap into a highly engaged and rapidly growing esports market. With free access to MarketPryce, EGF athletes are primed to build valuable partnerships with brands that resonate with their audience and personal goals.