The holiday season is one of the noisiest times of the year for brands, with countless advertisements vying for consumer attention. To cut through the clutter, MarketPryce launched a first-of-its-kind NIL campaign, curating 100 custom gift boxes for the top 100 athlete creators on MarketPryce. In exchange, these athletes shared unboxing videos on Instagram and TikTok, authentically highlighting each brand and creating a wave of excitement around the products during the busiest shopping season of the year.

By leveraging unboxing videos—a format that gets 64% higher engagement during the holidays thanks to shoppers being in “buy now” mode—MarketPryce helped brands like Suja Organic, Turtle Beach, Proactiv, VKTRY, Creagums, Positive Beverage, Happy Nuts, Happy Curves, and Braven Bar connect with consumers in a fun, authentic, and engaging way.

The Power of Athlete Ambassadors

Rather than forcing scripted or inauthentic product promotions, MarketPryce gave athletes the freedom to unbox and share their excitement naturally. The result? A flood of genuine, heartfelt reactions that highlighted the unique connections these athletes have with their communities.

Skylar Lee, a softball player who participated in the campaign, said it best:
"Thank YOU!! I still am in shock from all of the awesome gifts in that box!!"‍

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Another athlete, Emily Jaimes, shared her gratitude as well:
"What a honor it was! Very thankful and blessed for the opportunity and all the items, super grateful, loved it all!"

A Breakthrough for Brands

For participating brands, the campaign offered a way to connect with consumers on a personal level through the trusted voices of student-athletes.

Jason Bergman, CEO and Founder of MarketPryce, explained the campaign’s success:
"I was so excited to help brands stand out and truly differentiate their marketing during the most important shopping season of the year. Student-athletes are such an underappreciated niche of influencers, especially for brands targeting Gen Z, and this campaign connected each brand with 30+ athletes in one of the most authentic ways imaginable."

Bergman added on the results of the campaign:
"Authenticity came through in spades with these unboxing videos, delivering incredible UGC—over 30 pieces of content per brand to repurpose heading into the new year—and reaching nearly 1 million people."

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What’s Next?

The overwhelming success of the Holiday Gift Box Campaign proves that authenticity and creativity can make all the difference in a crowded market. MarketPryce plans to expand on this idea, offering more opportunities for brands and athletes to create shared experiences in future campaigns.

Stay tuned—this is just the beginning of how MarketPryce is redefining NIL marketing.

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