Learn how to build and scale a student-athlete ambassador program in 2025. This guide covers strategies to leverage their influence for authentic engagement, trust, and sales in the Gen Z market—plus creative tips for partnerships that stand out and drive results.
Your favorite gifts, chosen by the best. Nike student-athletes share their top holiday picks for 2024.
Gen Z controls $140B in spending by 2025 and values authenticity above all. Learn why student-athletes are the key to connecting with this powerful demographic and how to get started.
House Pickleball turned to MarketPryce to connect with Gen Z college students and build a community-driven brand. Through product seeding, cost-effective video content, and lasting athlete relationships, House Pickleball is growing a network of true brand fans and advocates.
MarketPryce teams up with EGF to connect collegiate esports athletes with brand deals. This partnership provides EGF athletes new brand partnership opportunities, while providing brands direct access to the fast-growing, highly active esports community.
MarketPryce’s 2025 Valentine’s Day Campaign brings top brands to student-athletes, featuring GLD Jewelry, John Frieda, Proactiv, and more.
MarketPryce's NIL Season of Gifting is back to help brands like Juara, Peace Out Skincare, Hawthorne and more partner with student-athletes to promote their Back to School offers.
How MarketPryce powers athlete influencer product gifting for JUARA Skincare in 20% of the time.
MarketPryce and the American Crew team at Revlon leveraged NIL with Florida State student-athletes to promote a mobile barbershop in Tallahassee.
MarketPryce's Gen Z student-athlete ambassadors are creating great UGC for their favorite brands.
MarketPryce's NIL Season of Gifting is back to celebrate National Student-Athlete Day with brands like Knockaround, Last Crumb, Essence Cosmetics, Fuel Goods, The Perfect Jean and Fluid Nutrition.
MarketPryce's NIL platform helps brands like Fluid Sports save countless hours on student-athlete outreach.
Student-athletes need link-in-bio tools to showcase all of their NIL partners. These will help.
March Madness schools are easy to reach with MarketPryce's new filter. Brands can quickly match with student-athletes from schools participating in the NCAA Tournament.
Hobbies, interests and passions from more than 1,000 MarketPryce athletes help drive authentic partnerships for brands.
MarketPryce's NIL Season of Gifting returns for female student-athletes on International Women's Day.
MarketPryce's new Recent Activity dashboard makes it easy to see which athletes are new to
MarketPryce's new updates will help brands gain valuable Gen Z marketing insights while helping student-athletes seamlessly find promising NIL opportunities.
NIL deals with student-athletes can be effective, but they shouldn't be the default. Here are 12 ways to make the most of product seeding to student-athlete ambassadors.
Brands like My/Mochi and House Pickleball shared gifts with 222 Gen-Z student-athletes from across the country.
MarketPryce brands like Bombas, House Pickleball, Snow Days, BLUwater and more are available in the Valentine's Day storefront for MP sweethearts this February 5-9.
A primer on product seeding, NIL (name, image and likeness) deals and how to decide on your brand's approach to finding student-athlete influencers.
KeyWise AI connected with Bella Rasmussen through MarketPryce after her historic career as a varsity footballer at Laguna Beach High School.
COACH and student-athletes discovered the power of authenticity through this name, image and likeness deal.
Marshall football star Devin Miller upset Notre Dame, then landed his Dream Deal with Dr. Squatch.
More than 300 student-athletes received free NIL product this month through MarketPryce’s Season of Gifting campaign.
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