We built MarketPryce with a belief that relationships are more valuable than content.

We still believe that. But as more and more brands use our platform, it's becoming clear the two aren't mutually exclusive.  

For context, consider our primary goals since late 2023:

1. Help brands gift product to elite Gen Z quickly and efficiently
2. Help brands discover authentic brand fans and build relationships with them

Brands on MarketPryce are no longer losing hours looking for ambassadors and tracking down their addresses. Check.

Brands on MarketPryce are dodging contrived, pay-to-post deals by finding real fans first. Check.

We saw all of this coming — even if we were a bit overly optimistic — but here’s the interesting part: Gifting without expectation is also generating great content.

What we thought might require a suite of tech solutions is happening organically.

Check?

Take it from Mark Vermylen, Founder at House Pickleball.

“It’s authentic communication and relationship building," he said. "By having MarketPryce facilitate those connections, it just makes it easy for me versus cold DMing. It gives you the confidence to speak informally.”

In other words: There’s no awkward introduction. No negotiating promotion costs up front. No ghosting or wasted conversations. No pressure to rush into an overwhelming ambassador program.

Brands: Your first 3 matches are FREE

House Pickleball’s fans are posting in-feed without pushing for compensation. They’re adding Mark on LinkedIn and cheering him along his journey as a first-time founder. They’re getting out to courts and sharing the paddles with their friends.

And he’s not alone. Here are some of our favorite athlete-created content pieces that have blossomed naturally.

House Pickleball

Geanice Morales (Providence softball) is one of nearly 75 student-athletes Mark and House Pickleball have gifted through MarketPryce. She’s just one member of the growing MP x House community who has posted in-feed about the paddles.

Others like Morgan Truitt (Lindsey soccer) and Skylar Lee (Blue Mountain Christian softball) have Collaborated with House Pickleball on Instagram too.

Art of Sport

Paloma Peña (Florida soccer) connected with Art of Sport to promote their Prime Day campaign and tied it into her day training with the Gators.

Alexa Huerta (Houston Christian soccer) promoted her Prime Day deal by highlighting Art of Sport's "greatness isn't given" tagline through her at-home training regimen. She made sure to work in some product shots, too.

‍

Gameday Couture

Florida cheerleader Taylor Dean matched with Gameday Couture through a Gifting campaign. After posting about the product, she messaged the lifestyle apparel brand through MarketPryce:

“I LOVED the products you sent and would love to collaborate more! I have gotten so many compliments already by just wearing the sweatshirt one time!”

Talk about authentic fandom.

[check out the in-feed post]

VKTRY Insoles

Louise Stonham (Long Beach track) matched with VKTRY and quickly fell in love with the insole's added support during her runs. Not only did she post mentioning VKTRY, she created a Reel sharing what she loves about it.

That's a win.

JUARA Skincare

Brianna Brown (Texas at Arlington) is creating content at a high level. So JUARA was naturally excited to see her fall in love with the product and share it as part of her nighttime routine.

‍

‍

Nike

Slane Glover (Ohio State cheer) is the first of a team of affiliates who connected with Nike through MarketPryce. He was excited to create content showcasing his gifted fit.

From his rival Michigan cheer team, Ava Axelrood shared her own gifted Nike fit on campus.

Making a second appearance on the list: Geanice with the clean transition.

For Wellness

Marisa Snee (Richmond soccer) executed one of our favorite campaigns at MarketPryce (Teammate Gifting) as she shared her For Wellness gift with teammates, creating genuine content that highlighted their excitement and love for the product.

‍Interested in helping your teem source authentic athlete-created content? Schedule a call today to learn more about MarketPryce’s solutions.